By We all want our websites to be as effective as possible, but it’s hard to know where to start. This guide will help you make your website more user-friendly and attractive with a few simple tweaks that can hugely impact your site’s traffic and conversion rate.
Website speed
You can take a few simple steps to ensure your website loads fast and is veebilehe optimeerimine is at par for search engines.
- Reduce the size of your images: The best way to do this is by compressing them. If you don’t know how to compress images, plenty of tools will help you with this task, such as MozBar or Google PageSpeed Insights.
- Minimize the number of HTTP requests: This means combining all assets into one file instead of having multiple files for each asset because it increases page load speed significantly. You can do this in two ways: manually combine them into one file or automate this process with WordPress plugins like Autoptimize or W3 Total Cache.
Images
Images are an important part of any website, but they can also be responsible for slowing down load times. The best way to avoid this is to use images that are optimized for web use. This means using the right file types, dimensions, and compression settings.
When you resize an image online, it’s easy to forget how much space it will take up on your site visitors’ computers when downloaded—which could affect how well your content is viewed by search engines like Google or Bing. It’s important to make sure that all of your images are optimized for display on screens with varying resolutions. Otherwise, those who don’t have high-resolution displays may see pixelated versions (or even blank spaces).
Structure & navigation
As you begin building your site, you’ll need to remember how it will be organized and how users will navigate through it. Having a well-structured website with good navigation can make all the difference between success and failure.
- Make sure your main page or the home page has links that lead back to the most important pages on your site (e.g., contact page)
- Avoid long lists of links, especially if they are not relevant to what someone is looking for at that moment
- Have a clear call-to-action on every page (what do they want people who visit this page to do next?)
- Create multiple paths and options for visitors so they don’t get stuck in one place
Meta titles and descriptions
Meta titles and descriptions are the snippets that appear in search results. They should be short and sweet but detail-oriented enough to entice a searcher to click on your result. The meta title is often displayed as a blue link, while the meta description is displayed below it as gray text. Meta descriptions should be unique to each page of your website (i.e., you can’t use one description for multiple pages) and written for people, not search engines – even if you think it might help you rank better.
There are some basic guidelines when writing meta titles and descriptions:
- The first few words should be keywords related to your content
- Keep them relatively short (under 156 characters)
- Include relevant secondary keywords in subsequent sentences
Conclusion
Don’t forget to be creative and innovative when it comes to optimization. You can use your knowledge of SEO and marketing to come up with unique solutions that will help boost traffic and conversions on your site. You can also talk to experts at Hundred to discuss your queries related to website optimization.
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